Wimbledon Tennis and Fashion

Fila has played a massive role at Wimbledon from dressing the famous iconic tennis players of the 80's like Bjorn Borg and Vilas, to the ball boys and girls.

Fila is the Official Footwear Licensee of the Championships at Wimbledon. During the fortnight, Fila introduced a range of Wimbledon branded performance tennis shoes, lifestyle shoes and slides.
Fila’s Marin Cilic narrowly lost a match to Germany’s Tommy Haas which was suspended due to darkness and was completed on Saturday afternoon.  Called the “match of the tournament,”  Cilic and Haas both played impressive tennis, Cilic had 26 aces to 12 of his opponent. Unforced errors seemed to be the only thing that kept Cilic from clinching a berth in to the next round7-5,7-5, 1-6,6-7,10-8. Marin Cilic, who was the youngest player left in Wimbledon on Saturday, proved he is “one to watch” on the ATP World Tour.
Enjoy our photo gallery from Wimbledon!

18 January 2010, United Kingdom
The Fila Vintage track record for bringing back in-demand retro styling with its re-released originals is unsurpassed, but the Settanta Collection - a three stage release of the most legendary pieces from the 70's and 80's Fila archive.
In 1973 FILA launched its first tennis collection designed by Pierluigi Rolando. FILA White Line was the beginning of an era that saw FILA redefine sportswear with an injection of colour, and an iconic design signature. Adopted by the Italian playboys and country club crowd FILA became the sports brand everyone aspired to wear throughout the 1970's and 1980's.
Settanta Mark I 1976 (Matchday/BB1 Polo)
Settanta Mark I in the red, was the first tracksuit designed for Borg. The first version launched in 1976, with the iconic 'F' badge on the chest. In 1977 the dual branded FILA BJ line was seen for the first time at Wimbledon when Borg proudly lifted the trophy after having beaten Jimmy Connors in the final. Other popular Settanta versions were the Kelly Green and Peacoat Blue bodies with Gardenia side panels and pinstripe details, frequently worn by Borg at the US Open.
Settanta Mark II 1980 (Bjorna and Salice Polo)
Settanta Mark II, was the second of the FILA BJ trilogy, released in 1980. The looser fit and simplicity of colour marked a significant change in design signature. Available in Peacoat Blue, Ocean Blue and Chinese Red, all had a single horizontal chest stripe and asymmetric double shoulder detail, represents the two Grand Slam events where Borg had his most success, Wimbledon Championship and Roland Garros.
Settanta Mark III 1982 (Terrinda/Terrinda Polo)
Settanta Mark III known as Terrinda was launched in 1982 and the last FILA BJ collaboration. The biker style collar and padded shoulder detail was ahead of its time and highly fashionable in sportswear design. Terrinda was the first collection aimed not only at tennis players but also at the fashion forward spectators. It was to be cleaner in design than previous BJ collections incorporating the court marking piping as the key design feature. The unique fabric knit was expensive and made Terrinda the crown jewel of the 80's casuals.
The inclusion of Terrinda and other key Fila originals within The Firm, helps celebrate the history of a true fashion forward authentic sportswear brand and introduce it to a new audience of future Fila collectors.
Nick Love said: "The Terrinda was, and still is, the last word in elite casual sports wear - to make The Firm without key characters wearing Terrindas would be criminal."
The Settanta collection is available in limited edition quantities from selected retailers.